Your website is the epicentre of your online hub. Its job is crucial. What takes a website from good to great is the UX (user experience) design, imaginative visuals, compelling copy and SEO. Your website must be a lean, mean marketing machine. It must be designed according to your customers’ Pathway to Purchase and Lead Generation funnel. It must be found easily on Google, build awareness of your business, engage and delight your users, grow your customer base and convert their interest to sales.