Health and Wellness Tourism

From 2015 to 2017 Wellness Tourism grew by 6.5% – more than double the annual growth rate for general tourism. The Global Wellness Institute predicts it will grow a further 7.5% by 2022. With wellness tourism growing at such a staggering rate, it poses the question: what can you do to capitalise on this fast-growing trend? The answer comes down to understanding data, having an agile business model, and customer centricity with personalisation.