Crises Communications Management For Leaders

Build Employee Trust. Protect Brand Reputation and Mitigate Damage.

A well-planned and strongly executed Crises Communications Management Plan is the best way to protect your brand, keep your staff onside, weather a PR storm and deliver the best possible financial returns.

 

Crises Communications Management means having crucial and tough (sometimes very tough) conversations. 

 

Today’s COVID-19 world is a human tragedy like no other, with devastating global impact. As leaders, the strongest outcomes are only possible when we respond speedily with clear, unambiguous communications. This is absolutely critical right now.


Leadership Crisis Communications is essential for all Internal Stakeholders – staff, contractors, volunteers, the Board; and External Stakeholders – customers, sponsors, partners and the media.

Not prioritising crisis communications is a high risk.

When you don’t say anything, your employees and stakeholders don’t know what’s happening. If you simply send them to the EAP with minimal empathy, they’re likely to be highly anxious, negatively reactive, confused and angry. Even if your External Communications are good, when your internal people are not aligned,you have a problem. They can, and will, say anything about your organisation and will post on social media with videos and photographs. Then they share it…  

 

Suddenly, your organisation’s risk exposure increases. Rapidly, you’ve become acutely vulnerable to brand damage, loss of sales, supply chain disruption and greater financial impact.

 

Is this what you want?

Not prioritising crisis communications is a high risk

When you don’t say anything, your employees and stakeholders don’t know what’s happening. If you simply send them to the EAP with minimal empathy, they’re likely to be highly anxious, negatively reactive, confused and angry.


Even if your External Communications are good, when your internal people are not aligned, you have a problem. They can, and will, say anything about your organisation and will post on social media with videos and photographs. Then they share it…


Suddenly, your organisation’s risk exposure increases. Rapidly, you’ve become acutely vulnerable to brand damage, loss of sales, supply chain disruption and greater financial impact.


Is this what you want?

Work With Communications Experts For A Robust Plan.

Looking after your staff, maintaining brand loyalty and building stakeholder trust are the best ways to fuel your long term recovery and growth. For this, you need support in Crises Communications that’s delivered by senior experts. Our services include:

  • A Crises Communication Management Plan outlining best practice for each of the three Crisis Phases – Before, During and After
  • 3 x 2 hour brainstorming intensives to strategise and finalise your Crises Communications Plan
  • Data-informed background research and analysis of your current Business Communications
  • A Challenge and Communications Risk Assessment (internal and external)
  • Communications analysis of your Internal Communications: employees, contractors, volunteers, board members; and External Stakeholders: customers, sponsors, media, donors
  • Analysis of your top three Competitors’ communications activities - a six month outlook
  • Communications Procedures and training - internal empathetic employee communication: the must-do’s prior to any EAP referral
  • Leadership Communications: Media Training to confidently navigate media challenge
  • PR Communications and Media Strategic Plan
  • Social Media Strategic Plan
  • Confidential internal Issues Management Protocol document to support response to potential challenging media and social media coverage
  • Media and social media messaging recommendations
  • Weekly WIP meetings

Not prioritising crisis communications is a high risk.

Now you know what to say, when to say it, to whom you need to communicate, and what not to say, you’re in a better place to protect your business – and minimise damaging impact. After your Crises Communication Plan is set, you need to implement your campaign. We’re the ideal team to help. Depending on your situation, additional services supplied could include:

  • Audit and review of website, previous and current marketing, PR activity and social media channels
  • Website updates - website upgrades and production of website content - text and visual
  • Social Media content with campaign specific social media posts for LinkedIn, Facebook, Instagram, Pinterest - 6 month campaign
  • Establishment of private Facebook group
  • Production of Media releases
  • Production of other crises communications pieces: enewsletters, letters, employee announcements
  • Production of video or motion graphics content
  • Vlogging for video announcements
  • Digital advertising campaign: research, planning, buying and optimisation, includes campaign specific creative concept development
  • Set up and implementation of Adwords campaign
  • Weekly reporting: Google Analytics, Adwords, Social Media
  • Project Management

Communications implementation for business recovery

Now you know what to say, when to say it, to whom you need to communicate, and what not to say, you’re in a better place to protect your business – and minimise damaging impact. After your Crises Communication Plan is set, you need to implement your campaign. We’re the ideal team to help. Depending on your situation, additional services supplied could include:

  • Audit and review of website, previous and current marketing, PR activity and social media channels
  • Website updates - website upgrades and production of website content - text and visual
  • Social Media content with campaign specific social media posts for LinkedIn, Facebook, Instagram, Pinterest - 6 month campaign
  • Establishment of private Facebook group
  • Production of Media releases
  • Production of other crises communications pieces: enewsletters, letters, employee announcements
  • Production of video or motion graphics content
  • Vlogging for video announcements
  • Digital advertising campaign: research, planning, buying and optimisation, includes campaign specific creative concept development
  • Set up and implementation of Adwords campaign
  • Weekly reporting: Google Analytics, Adwords, Social Media
  • Project Management
"During my time as CEO and then Artistic Director of World Orchestras, I was enormously impressed by Trudy Johnston’s dedication to her work. She is a true star in the world of publicity."
Timothy Walker AM
Chief Executive and Artistic Director, London Philharmonic Orchestra
"During my time as CEO and then Artistic Director of World Orchestras, I was enormously impressed by Trudy Johnston’s dedication to her work. She is a true star in the world of publicity."
Timothy Walker AM
Chief Executive and Artistic Director, London Philharmonic Orchestra
"During my time as CEO and then Artistic Director of World Orchestras, I was enormously impressed by Trudy Johnston’s dedication to her work. She is a true star in the world of publicity."
Timothy Parker AM
Chief Executive and Artistic Director, London Philharmonic Orchestra
A crisis is usually a surprise, how you handle it shouldn’t be.
A crisis is usually a surprise, how you handle it shouldn’t be.