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A full Marketing Plan with campaign implementation to develop and launch the Byron Business Events Bureau brand in its key target market areas. To position Byron as the destination of choice for conferencing and business events.
Devised a launched Marketing Plan: identified its Avatars, competitor set and target audience; created brand identity through logo design, print and digital collateral, wrote SEO website copy. We launched the campaign, captured website leads, generated awareness through highly targeted digital advertising, niche email marketing and trade magazines. We created long-form content, EDMs and social media. We conducted pre-and post-campaign Market Research and executed a national PR campaign with Mega Famil to gain coverage.
We launched Byron as a growing hub of business excellence and innovation: where ‘cool’ business is done in a highly aspirational leisure destination.
We achieved 2nd position in our Google AdWords campaign, high levels of media coverage, excellent in-depth survey responses from target market and good market penetration through LinkedIn.
Professional Services
Tourism
Marketing Strategy
Branding
Web Design
SEO Copywriting
Creative Design
Social Media
PR
Vim + Zest is a specialist Branding Agency for people and brands that matter. We are the Leaders who build leaders who create impact.
Vim + Zest acknowledges all first nations peoples everywhere. We pay our respects to the Arakwal people of the Bundjalung Nation, upon whose land we practice.
