Byron Bay Events Bureau

What They Needed Help With

A full Marketing Plan with campaign implementation to develop and launch the Byron Business Events Bureau brand in its key target market areas. To position Byron as the destination of choice for conferencing and business events.

What We Did

Devised a launched Marketing Plan: identified its Avatars, competitor set and target audience; created brand identity through logo design, print and digital collateral, wrote SEO website copy. We launched the campaign, captured website leads, generated awareness through highly targeted digital advertising, niche email marketing and trade magazines. We created long-form content, EDMs and social media. We conducted pre-and post-campaign Market Research and executed a national PR campaign with Mega Famil to gain coverage.

The Result

We launched Byron as a growing hub of business excellence and innovation: where ‘cool’ business is done in a highly aspirational leisure destination.

We achieved 2nd position in our Google AdWords campaign, high levels of media coverage, excellent in-depth survey responses from target market and good market penetration through LinkedIn.

Industry

Professional Services

Tourism

Services

Marketing Strategy

Branding

Web Design

SEO Copywriting

Creative Design

Social Media

PR

SAY HELLO

Let's Work Together. Create Impact.