Devised a launched Marketing Plan: identified its Avatars, competitor set and target audience; created brand identity through logo design, print and digital collateral, wrote SEO website copy. We launched the campaign, captured website leads, generated awareness through highly targeted digital advertising, niche email marketing and trade magazines. We created long-form content, EDMs and social media. We conducted pre-and post-campaign Market Research and executed a national PR campaign with Mega Famil to gain coverage.