Byron Coastal Real Estate came to us needing to integrate a number of their business brands together as a branded house to build consumer and business recognition, loyalty, and grow cross-category opportunities. The website receives strong traffic and needed updating, maintenance and optimisation recommendations.
Byron Coastal also needed an elevated social media presence to showcase their portfolio and build brand credibility.
We launched a re-brand campaign. We executed a strategic marketing workshop that included an extensive audit and review of existing marketing activity, website, partnerships and collateral. We ideated the brand story, devised key messages and developed a strategic marketing strategy. We created a new logo suite and made recommendations for SEO, content strategy, partnerships, digital advertising and social media.
We brought to life a branded house with clear, consistent branding and essence and assisted them to upgrade their website with improved User Experience (UX), imagery and SEO copy.
We activated social media as their primary engagement and promotion channel. This built a solid marketing foundation to strengthened and streamline all long-term marketing activities, including data capture mechanisms to build a strong database of loyal clients.
Brand Identity and Guidelines