In 2011 she released Healthy Home, Healthy Family (now in its 3rd addition) to educate people so they can make informed choices about the products they use and reduce exposure to hazards in the home.
Our targeted publicity campaign strategy focused on the specific ways people could make their homes less hazardous, rather than announcing the release of the book itself. We took the hot topics of BPA plastics, mobile phones and electro-magnetic frequencies, smart-meters and pregnancy hazards to make our story relevant to everyday people. Media were responsive to the informed and practical perspective we offered.Welcome to EditPad.org – your online plain text editor. Enter or paste your text here. To download and save it, click on the button below.
Nicole Bijlsma has become a Thought Leader for how to have a ‘healthy home’ and minimise hazards in the home. We couldn’t be more thrilled for her.
Our campaign was a stellar success. Nicole is now a media authority with over 20 television interviews – Sunrise, The Morning Show and The Project; she is a columnist for Body + Soul (print readership – 6 million people per week, online – over 1 million per month).…