PHUONG UYEN TRAN
Deputy CEO, Tan Hiep Phat ​

Phuong Uyen Tran Head SHot

PHUONG UYEN TRAN
Deputy CEO, Tan Hiep Phat

WHAT SHE NEEDED HELP WITH

To build the Personal Brand and introduce Phuong Uyen Tran, Deputy CEO of Tan Hiep Phat (THP) and author of Competing with Giants (ForbesBooks) to an international audience, engage them with content and drive book sales, ahead of a book launch in Times Square New York, 2018. Speaking engagements included Harvard University and Babson College (Boston), Asialink, (Melbourne and Sydney), Smurfit Business School and Talent Garden (Ireland).

WHAT WE DID

A four-day workshop in Vietnam to strategise Phuong Uyen Tran’s Personal Brand, voice, style and visual presentation, messaging, content which embodied the mix of ‘East’ and ‘West’ that is uniquely her own, and show her as a credible, sassy millennial Harvard-educated female business leader on the rise. We strategised a global media campaign to secure coverage and speaking engagements in USA, UK, Ireland and Australia and managed a global team.

THE RESULT

The Personal Branding for Phuong Uyen Tran for the Competing with Giants has achieved a solid online launch that anchored an image of her as a strong millennial leader on the rise.

The global media campaign achieved significant international Tier One media coverage, including forbes.com, Recruiter.com, Daily Mail (UK), BBC Business Matters (international), The Sunday Business Post (Ireland), The Irish Examiner, businessandfinance.com, ABC TV, news.com.au, Smart Company, Women’s Agenda.

Speaking engagements included Harvard and Babson College (Boston), Asialink, (Melbourne and Sydney), Smurfit Business School and Talent Garden (Ireland).

Is speaking to an audience at a prestigious venue like Harvard University or Dublin’s Smurfit Business School part of your vision? We achieved that for Phuong Uyen Tran, a previously unknown author. This is what is possible when you get Personal Branding right.

INDUSTRY

FMCG

SERVICES

Marketing Strategy

Digital Advertising

Social Media

Website

Digital Content

Campaigns

Creative Design

Phuong Uyen Tran Logo
Young female executive

Want to know more about Personal Branding, before you speak to us?

Read our helpful guide: Personal Branding: The Essentials You Must Know.

When you start Personal Branding, you embark upon a growth journey. With Vim + Zest, you are carefully guided through a uniquely structured process that builds your visibility to the people who need to know about you and what you offer.

We show you the potential scope of opportunities available and diligently support you with sensitive care through the growth challenges.

We are your full support team every step of the way.

Young female executive

Want to know more about Personal Branding, before you speak to us?

Read our helpful guide: Personal Branding: The Essentials You Must Know.

When you start Personal Branding, you embark upon a growth journey. With Vim + Zest, you are carefully guided through a uniquely structured process that builds your visibility to the people who need to know about you and what you offer.

We show you the potential scope of opportunities available and diligently support you with sensitive care through the growth challenges.

We are your full support team every step of the way.

Personal Branding is one of the smartest marketing strategies available.

Work with the very best full service international agency available who not only has a proven track of achieving client success but does so with creative flair, diligent care and strict confidentially.

Grow your vision, be seen by the decision makers and audiences who count.