Strategy to launch the brand in key target markets to build financial literacy and empowerment in women. Implementation of the brand to create a highly effectively website and digital eco-system.
We devised a Launch Branding and Marketing Strategy to provide a series of strategic directions to launch Women’s Money Forum in the field of women’s financial literacy and investments. We identified key target markets and Buyer Personas; devised the product matrix offering with membership, events, webinar and training programs for WMF to anchor its brand as THE authority in their space; designed its logo and website and created a digital eco-system to drive traffic.
Our Marketing Strategy ignited a fast-growing online and offline movement for women who want to become financially literate and independent. Womens Money Forum attracted a lot of media coverage with repeat TV interviews on Channel 9.