Trudy Johnston chief bright spark



Trudy Johnston is the leader’s leader. A story teller. An attuned Personal Branding expert. She has an uncanny ability to meet someone, immediately identify their WOW factor, then communicate their story across all channels authentically and with irrefutable impact.

Her drive to support Change-Makers and Leaders is fuelled by 25 years of experience in PR, personal branding and marketing. She has lectured at both the University of NSW (Masters’ level) and Swinburne University. Prior to that she won a University Honours Scholarship.

Her professional history includes managing Sydney2000 Olympics media activity, turning debut authors into front-page news, re-launching the careers of award-winning musicians, such as Toni Childs and placing the spotlight on the Australian Chamber Orchestra, Sydney Symphony and Museum of Contemporary Art.

Today Trudy does way more than lead the Vim + Zest team to create marketing and PR campaigns based on solid strategy, robust research and strong tactics to get a message out there with cut-through and conviction. She helps develop leaders.