Founder by Interior Designer Judy Parkin, Interior Blank excels in custom, high-end residential design and specialises in interior spatial planning, cabinetry and joinery, custom kitchens and bathroom design.
Interior Blank
A boutique, full-service interior design studio
Project Brief
To grow the business in a way that only attracts a high-end audience seeking customised, award-winning interior design services with custom cabinetry and joinery. Vim + Zest was tasked with creating a new best-in-class website that offers an unsurpassed user experience for a highly niched target audience.
What We Did
Design, SEO copywriting, Website Design & Build
To update the Interior Blank brand with a new premium visual identity and new optimised WordPress website to maintain a strong market position and brand relevancy. The updated brand storytelling had to convey a high-end look and feel, whilst simultaneously articulating a customer-centric, service-driven approach.
The Result
A stunning new customer-centric website with improved UX (User Experience), clearer brand positioning and storytelling with a strong Lead Generation funnel.