ELEMENTS OF BYRON
Bare Foot Luxury, Nature All Round.

Aerial of Elements of Byron resort and spa with Byron lighthouse in distance

ELEMENTS OF BYRON

WHAT THEY NEEDED HELP WITH

Since opening in February 2016 we’ve worked with Elements of Byron to build new audience markets and anchor their position as a leading Australian luxury resort. 

WHAT WE DID

We provided a full set of creative, strategic marketing and design services. This encompassed an overarching marketing strategy including Creative and Graphic design, Website Design, Content Marketing and SEO Copywriting, Social Media, Online and Print Advertising, Photography and Film Production.

THE RESULT

Elements of Byron consistently performs well ahead of market and expectations. The resort has a high volume of repeat bookings, has achieved an online reputation score of 94/100 and has been awarded a number of international awards. We wrote two award submissions that won first place in the Tourism NSW Awards in 2018.

 

A highly targeted SEO focussed content strategy increased organic website traffic by 30% and boosted over 18 non-branded keywords to a #1 ranking in Google, significantly increasing searchability. Through the execution of a strong social media strategy, Elements of Byron achieved a 113% increase in followers and has seen a 170% increase in organic website traffic through social channels.

INDUSTRY

Tourism

SERVICES

Marketing Strategy

Digital Advertising

Social Media

Website

Digital Content

Campaigns

Creative Design

EOB-mockup
"Vim + Zest… is a wonderful full-service boutique agency, drawing on their team’s diversity, creativity and ideas to produce great design and persuasive copy for our resort. They’re an absolute delight to work with and have exceptional customer service and a ‘can-do’ attitude."
David Jones Elements of Byron
DAVID JONES
Sales & Marketing Manager – Elements of Byron
"Vim + Zest… is a wonderful full-service boutique agency, drawing on their team’s diversity, creativity and ideas to produce great design and persuasive copy for our resort. They’re an absolute delight to work with and have exceptional customer service and a ‘can-do’ attitude."
David Jones Elements of Byron
DAVID JONES
Sales & Marketing Manager – Elements of Byron
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