The Farmer’s Daughter

Artisan Homewares Online Store

Brand establishment for The Farmer’s Daughter. Cut-through brand storytelling that articulates an audience-galvanising purpose with stunning visuals, photography, website and social media.

The Farmer’s Daughter

Artisan Homewares Online Store


Instagram followers
in the first 3 minutes


Store sessions in
the first 24 hours


Followers in
the first 30 days

Project Brief

A purpose-driven start-up led by founder Georgie Copeland. An authentic, passionate business leader on a mission. The Farmer’s Daughter needed brand establishment, including brand strategy, brand positioning, new logo, visual identity, photography, website and social media. We were briefed to create a coherent brand story that linked Georgie’s curated artisan home and giftware range with her personal journey.

What We Did

Brand Strategy, Logo Design, Photography, Website, Social Media.

Through a series of workshops which also included Personal Branding, we created the brand for The Farmer’s Daughter – with clear marketing positioning, strategic brand storytelling and visual design. We crafted a distinctive new logo, designed a new visual identity, storyboarded and directed an outstanding photoshoot, devised a social media strategy and designed and built a Shopify website.

The Result

Almost 200 followers within the first three minutes of launching. A distinctive, memorable new logo, an easy-to-navigate customer-centric Shopify website with immediate sales and engaging social media with a keen audience following.

“Bring to life my vision for my business”

Thank you for bringing such a wonderful team into my life to create such magical moments and bring to life my vision for my business. Thank you for being so incredibly genuine, kind and authentic, and for supporting my mission to create something beautiful as Lachie’s legacy here. I am truly so deeply grateful. I can’t wait to see what magic unfolds with The Farmer’s Daughter, and I so cannot wait to work with you again.

Georgie Copeland

The Farmer’s Daughter


Vim + Zest offers Brand Build Custom packages that include brand strategy, logo design with social media campaigns, website, e-newsletters and more.

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