Foods that Love You Back
Living Microgreens: Nutrient Dense Food
Project Brief
Foods That Love You Back is an innovative start-up that needed a full brand establishment. Vim + Zest was briefed to create a new logo and visual identity, including colour palette, mood board for visual imagery and photography directions, website and social media look and feel and content directions.
What We Did
Logo Design, Social Media Directions, Website Concept.
After a comprehensive audience analysis and competitor review, we ideated the brand story, devised key messages and developed a strategic brand launch direction. We then designed a new logo suite and made recommendations for website and social media look and feel.
The Result
A stunning new logo and visual identity suite – business card, letterhead, favicon, social media banners – to support the brand launch. In Foods That Love You Back’s launch year, there’s been keen interest in the brand. Already the brand has achieved widespread recognition and won prestigious business awards.
“the magic you are creating”
Foods That Love You Back is starting to own itself, very much thanks to the magic you are creating!
Erle Astrup
Founder
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