Brand Build Package:
Custom

Designed for Your Needs

Have your enterprise’s brand identity established by senior branding experts, with the logo, look and feel and visual signature you want. Grow your enterprise’s most valuable asset: your Brand Equity. High customised, expert branding, creative and marketing services.

Who is this for?

You’re a wellness destination or enterprise. You seek to establish a new brand and visual identity, with a quality website and social media. Or you need a re-imagined brand to optimise new opportunities. You need a leading full-service creative agency as your partner.

Deliverables

Brand Establishment

Creating your brand is a journey of establishing your enterprise’s identity. Brands are relationship builders. Best done by experts. Clarity’s a must.


Brand Value Proposition
Vision, Mission & Values
Competitor & Audience analysis
Benchmarking: Best in class
Market Positioning
Naming, Tagline

Visual Branding

Visuals that cut through visual clutter. Aid memorability and recall. Your brand’s standout logo and visual identity expresses your unique brand signature.


Visual concept & development
Logo & visual Identity
Mood board & colour palette
Icons, graphics
Photography & video
Brand Style Guide

Brand Strategy

Brand strength that drives competitive advantage, boosts financial performance and builds customer loyalty. Strategic mapped for strong goal achievement.


Brand Personality
Tone of voice
Brand Narrative
Key Messages
Buyer Personas
Brand Launch Plan

Marketing Plan

A data-informed Marketing Plan: for results-driven ‘always on’ and tactical campaigns: social media, PR, promotions, SEO content and email marketing.


Marketing mix
Lead generation flywheel
PR campaign strategy
Paid media campaign
Marketing budget
Action plan & timeline

Optimised Websites

A well-designed, visually stunning website that is your tireless 24/7 worker: high functionality, strong web traffic, conversion optimised, content rich.


Wordpress, Shopify
Getty Elite imagery & video
SEO copy, with metadata
Mobile and tablet responsive
Ecommerce sales or bookings
East to update

Social Media

Organic and paid social media campaigns filled with action-provoking content that sparks talkability and sales growth. Builds tribe and brand loyalty.


Social Media Strategy
Content ideation: 3 x pillars
Instagram Posts, Stories, Guides
Facebook, Pinterest, LinkedIn
Influencer and partner strategy
Community Management

Marketing Collateral

Brochures, magazines, signage, consumer collateral and guest items are your finest salespeople. Beautiful to look at, tactile to hold, highly persuasive.


Magazine design & production
Brochures, flyers and I.M.s
Construction hoarding, banners
Signage and wayfaring
Customer and guest collateral
Posters and certificates

Email Marketing

Personalised email marketing to strategically capture and nurture leads to growth conversions. Value-rich newsletters to upsell, refer and build sales.


Email Marketing Strategy
Editorial plan, content
Upsell, referral EDMs
Promotional: sales EDM
Design of email templates
Installation into CRM

Advertising Promotion

Targeted paid media campaigns that maximise customer acquisition, retention, and referral. Meeting buyers in their Pathway to Purchase/Booking journey.


Paid media plan
Advertising concept
Media buying
Search engine marketing
Press ad design & placement
Social media advertising

SEO - Web Traffic

Increasing website traffic and improving organic online search through Search Engine Optimisation. Building rankings, Google visibility and findability.


SEO Audit
Google analysis
Competitor traffic analysis
Keyword research
Keyword allocation
SEO metadata updates

Photo & Videography

For brand elevation. Capture audience attention. Increase engagement with photo and video brand storytelling. Accelerated shareability. Technical excellence.


Portrait, lifestyle, interiors
TVC, explainer videos
Social video content
Storyboarding shoots
Procure photo & videographers
Pre and post-production

Media and PR

Strategically building relationships through Public Relations ensures that stakeholder communications and media campaigns are optimised for best results.


Concept media campaign
Media Strategy
Media releases
PR company management
Issues Management
Launch event production

Deliverables

Brand Establishment

Creating your brand is a journey of establishing your enterprise’s identity. Brands are relationship builders. Best done by experts. Clarity’s a must.


Brand Value Proposition
Vision, Mission & Values
Competitor & Audience analysis
Benchmarking: Best in class
Market Positioning
Naming, Tagline

Visual Branding

Visuals that cut through visual clutter. Aid memorability and recall. Your brand’s standout logo and visual identity expresses your unique brand signature.


Visual concept & development
Logo & visual Identity
Mood board & colour palette
Icons, graphics
Photography & video
Brand Style Guide

Brand Strategy

Brand strength that drives competitive advantage, boosts financial performance and builds customer loyalty. Strategic mapped for strong goal achievement.


Brand Personality
Tone of voice
Brand Narrative
Key Messages
Buyer Personas
Brand Launch Plan

Marketing Plan

A data-informed Marketing Plan: for results-driven ‘always on’ and tactical campaigns: social media, PR, promotions, SEO content and email marketing.


Marketing mix
Lead generation flywheel
PR campaign strategy
Paid media campaign
Marketing budget
Action plan & timeline

Optimised Websites

A well-designed, visually stunning website that is your tireless 24/7 worker: high functionality, strong web traffic, conversion optimised, content rich.


Wordpress, Shopify
Getty Elite imagery & video
SEO copy, with metadata
Mobile and tablet responsive
Ecommerce sales or bookings
East to update

Social Media

Organic and paid social media campaigns filled with action-provoking content that sparks talkability and sales growth. Builds tribe and brand loyalty.


Social Media Strategy
Content ideation: 3 x pillars
Instagram Posts, Stories, Guides
Facebook, Pinterest, LinkedIn
Influencer and partner strategy
Community Management

Marketing Collateral

Brochures, magazines, signage, consumer collateral and guest items are your finest salespeople. Beautiful to look at, tactile to hold, highly persuasive.


Magazine design & production
Brochures, flyers and I.M.s
Construction hoarding, banners
Signage and wayfaring
Customer and guest collateral
Posters and certificates

Email Marketing

Personalised email marketing to strategically capture and nurture leads to growth conversions. Value-rich newsletters to upsell, refer and build sales.


Email Marketing Strategy
Editorial plan, content
Upsell, referral EDMs
Promotional: sales EDM
Design of email templates
Installation into CRM

Advertising Promotion

Targeted paid media campaigns that maximise customer acquisition, retention, and referral. Meeting buyers in their Pathway to Purchase/Booking journey.


Paid media plan
Advertising concept
Media buying
Search engine marketing
Press ad design & placement
Social media advertising

SEO - Web Traffic

Increasing website traffic and improving organic online search through Search Engine Optimisation. Building rankings, Google visibility and findability.


SEO Audit
Google analysis
Competitor traffic analysis
Keyword research
Keyword allocation
SEO metadata updates

Photo & Videography

For brand elevation. Capture audience attention. Increase engagement with photo and video brand storytelling. Accelerated shareability. Technical excellence.


Portrait, lifestyle, interiors
TVC, explainer videos
Social video content
Storyboarding shoots
Procure photo & videographers
Pre and post-production

Media and PR

Strategically building relationships through Public Relations ensures that stakeholder communications and media campaigns are optimised for best results.


Concept media campaign
Media Strategy
Media releases
PR company management
Issues Management
Launch event production

Selected Works

Strategy – Social – Website – Magazine

Elements of Byron

Logo – Social – Website

The Farmer’s Daughter

Strategy – Social – Website

Be Centered

Logo

Foods That Love You Back

Let's work together

Vim + Zest: highly skilled specialists. Excellent customer service. Good value for money.