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Lead Generation is the engine that powers a strong digital marketing strategy. It’s the process of being exactly where your customers are looking for your services and products. And helping them to buy from you. Leveraging data, curated content, digital platforms and media – it’s the process of attracting and converting new target audiences to ultimately become loyal customers. It’s the driving force that accelerates your business.
From 2015 to 2017 Wellness Tourism grew by 6.5% – more than double the annual growth rate for general tourism. The Global Wellness Institute predicts it will grow a further 7.5% by 2022. With wellness tourism growing at such a staggering rate, it poses the question: what can you do to capitalise on this fast-growing trend? The answer comes down to understanding data, having an agile business model, and customer centricity with personalisation.