Employer Branding Strategy: Unlock the Power of Top Talent

The employer landscape has changed. Today, it’s very much a candidates’ market. This means employers have to work much harder to attract top candidates and remain competitive in a constantly changing business landscape.   And to keep them.   Industry reports and constant news of labour shortages substantiates anecdotal evidence that today many employers have […]

The Ultimate Guide to Harnessing Brand Power

What is a Brand? In order to consider how to best harness brand power, we need to review our understanding of what is a brand?  Many organisations make the mistake of thinking a brand is simply a logo. A logo is just one element of a brand. A brand is an identity that defines an […]

Sustainability Marketing: Ignite Smart Growth

Sustainable brands witness higher market share gains and grow three times faster on average than their competitors, while achieving higher workforce and customer satisfaction. Sustainability marketing isn’t just good business sense, it is a necessity to meet the expectations of the ever-more discerning buyer.   The shift has seen sentiment point in the direction of […]

Personal Branding Examples of Successful Entrepreneurs

What is a Personal Brand? A Personal Brand is your unique profile, reputation and image. It’s how your audience comes to know of you, what they perceive you stand for and what they think you do before they meet you. It’s particular to you and identifiable only to you. Personal Branding anchors your reputation online, […]

How to Master the Art of Emotional Storytelling

Why Storytelling in Marketing Just Became More Important Than Ever​ We make purchase decisions based on emotions. We develop emotional connections to brands, products and ultimately what we will feel if we purchase them.  This isn’t earth shattering news. Public relations practitioners, marketers and advertisers have known it for years.  So what’s changed? In today’s […]

Wellness Design in Real Estate

Wellness Design There is substantial opportunity for wellness design in both commercial and residential developments. Wellness Real Estate is considered the next frontier to be radically transformed by wellness; the market was estimated at $134 billion in 2017iv and only continues to grow year on year. What Is Wellness Real Estate? The wellness economy was estimated […]

Wellness Travel: Optimising an Exceptional Growth Trend

From 2015 to 2017 Wellness Tourism grew by 6.5% – more than double the annual growth rate for general tourism. The Global Wellness Institute predicts it will grow a further 7.5% by 2022. With wellness tourism growing at such a staggering rate, it poses the question: what can you do to capitalise on this fast-growing trend? The answer comes down to understanding data, having an agile business model, and customer centricity with personalisation.

Lead Generation: A Beginners Guide to Accelerating Online Growth

Lead Generation is the engine that powers a strong digital marketing strategy. It’s the process of being exactly where your customers are looking for your services and products. And helping them to buy from you. Leveraging data, curated content, digital platforms and media – it’s the process of attracting and converting new target audiences to ultimately become loyal customers. It’s the driving force that accelerates your business.