Establish Brand Foundations

ACHIEVE BRAND GROWTH | LEARN MORE

Vim + Zest devises branding strategies that build your organisation’s most valuable asset - your brand equity. Propel the best growth, with the right foundations.

EVERYTHING YOU NEED THAT MATTERS. ALL IN ONE PLACE.

Clear Brands Excel.
Undefined Brands Get Lost.

THE VIM+ZEST ROAD MAP

Our Growth Formula. Stops Wastage.

This is What You Get:
Brand Foundations Deliverable

Brand Strategy

Foundational strategy. Articulates your brand DNA: identity, markets, audiences & Action Plan.

Brand Value Proposition

A clear articulation of your Brand Value Proposition. So you’re clear when describing your brand purpose.

Audience & Market Analysis

An analysis of your context: key markets, audiences & opportunities. Clarity & audience cut-through.

Key Messages

Slogan, tagline. Your USP: how your organisation communicates about itself in each market.

Channel Strategy

Building brand equity where your brand consistently presents with recognition and memorability.

All of our campaigns are based on specific, detailed Deliverables.
Please talk to us to find more.

YOUR TEAM | ABOUT US

Good To Meet You

Trudy Johnston

Chief Bright Spark

Jacqueline Marcuzzi

Head of Brand Marketing

Darci McElroy

Creative Designer

Why You Need This

Why do you buy what you do? What criteria do you use to make your purchase decisions?

 

It’s branding. Branding is the (often unconscious) deciding factor prompting you, as the customer, to make a purchase decision – or not. 

Clarity is the key

 

The most important, essential foundation in building brand equity is clarity – crystal clear clarity.

 

We all know that customers truly love the brands they’re loyal to. Why is this?
Because these brands are clear in their brand proposition. 

 

Why do customers engage?

 

As a customer, we’re likely to engage with a brand – because it communicates with us about a) what we want and b) what problems we’re trying to solve. 

 

A top brand agency and the brand statisticians know this so well: according to a Neilsen survey, 60% of shoppers actively seek out brands they love.

 

Think about your own purchase habits. 

 

How often do you buy the same food brands every week, because you like them and trust them?

 

If you’re like most customers who are brand loyal, you’ll likely pay more, purchase more often and refer to your friends and family. 

 

So – it’s time to make your brand the brand of choice for your customers.

 

Branding will define your business, products and services with total clarity. Branding differentiates your offerings from others. 

 

Brands convey value

 

It conveys the value that customers can expect from your business. Branding is far more than just logo design, branding is positioning, tone of voice, messaging, imagery, colour palette and – most of all – brand strategy. 

 

Get this brand management right, you’ll engage your customers and activate the growth you seek.

 

Based on the latest analytics and the most persuasive story-telling, an expert brand strategy consultancy like Vim + Zest will work with you to devise your Brand Strategy as the roadmap to successfully anchor strong brand positioning, build market presence and achieve business goals. 


Stop the noise

 

This is what stops your brand from drawing in all the online noise.

One Integrated Service. Many Specialised Skillsets. The Latest Tools.

SEO Copywritting

Videography

Graphic Design

Photography

Web Design

Personal Branding

Social Media

Search Engine Optimisation

Marketing Strategy

Search Engine
Marketing

CASE STUDY

Strategic Re-Brand

Byron Coastal needed to integrate a number of their business brands together as a branded house to build consumer and business recognition, loyalty and cross-category up-selling.

“I have found you and your team to not only be good at what you do, but to be very professional in your approach.”

CAMPBELL KORPF, BYRON COASTAL

 

WHERE TO NEXT?

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WHERE TO NEXT?

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