Foods That Love You Back

Living Microgreens: Nutrient Dense Food

Project Brief

Foods That Love You Back is an innovative start-up that needed a full brand establishment. We were briefed to create a new logo and visual identity, including colour palette, moodboard for visual imagery and photography directions, website and social media look and feel.

What We Did

Logo Design, Social Media Directions, Website Concept.

After comprehensive audience analysis and a competitor review, we devised the brand story and developed the strategic brand launch direction. We then designed a new logo suite, visual identity and made recommendations for the website and social media look and feel.

The Result

A stunning new logo and visual identity suite – business card, letterhead, favicon, social media banners – to support the brand launch. In Foods That Love You Back’s launch year, there’s been keen interest in the brand. Already it’s achieved widespread recognition and won prestigious business awards.



"When I shoot off emails this morning, I have a super strong feeling of gratitude.

I am absolutely in LOVE with my logo, it is perfect. I feel so supported.”

Erle Astrup
Founder, Foods That Love You Back

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