SUNGLASS FIX

Sunglass Fix Hero Image

SUNGLASS FIX

WHAT THEY NEEDED HELP WITH

Increase awareness of their brand to a new audience which was predominantly older and male. Drive traffic to their UK site to drive sales during a key summer sales period.

WHAT WE DID

Designed and executed a highly targeted SEO content strategy for Sunglass Fix’s AU and UK website to increase website traffic, strengthen their credibility as an expert in Sunglasses and attract a younger female audience. The strategy was focussed on an SEO pillar and cluster content framework around 3 topic areas: Maintenance & Repair Tips, Sustainability, Lifestyle.

 

The project included a comprehensive competitor and audience analysis, a website design upgrade for stronger UX and a tactical campaign with a content distribution platform, Outbrain.

THE RESULT

There was a significant increase in search visibility and website traffic across both websites during the campaign. The Australian site saw an increase of 6 non-branded keywords to the first-page SERP with a 11.62% increase in search visibility while the UK site had 2 new non-branded keywords appear in the 1st SERP and a 24.3% increase in search visibility.

The campaign delivered a significant shift in audience, with a 22% increase in female users and 16% increase in users aged between 25-34 across the UK website.

INDUSTRY

Online Retail

SERVICES

Web Design

Social Media Strategy

SEO Content Strategy

Graphic Design

Sunglass Fix Website Design
"Couldn’t be happier in appointing Vim + Zest to handle a complex communications programme and web redesign. A very knowledgeable team; easy to work with and precise, effective operators. They delivered a multi-pillar Outbrain campaign, highly targeted to a UK audience. Would definitely recommend, not just for execution; but for strategy, advice and direction. Thanks guys!"
Toby price head shot
TOBY PRICE
Head of Marketing | Sunglass Fix
"Couldn’t be happier in appointing Vim + Zest to handle a complex communications programme and web redesign. A very knowledgeable team; easy to work with and precise, effective operators. They delivered a multi-pillar Outbrain campaign, highly targeted to a UK audience. Would definitely recommend, not just for execution; but for strategy, advice and direction. Thanks guys!"
Toby price head shot
TOBY PRICE
Head of Marketing | Sunglass Fix
Want a stronger market position with greater website traffic, have your content deeply engaging your audience – just like Sunglass Fix achieved?