Increase awareness of their brand to a new audience which was predominantly older and male. Drive traffic to their UK site to drive sales during a key summer sales period.
Designed and executed a highly targeted SEO content strategy for Sunglass Fix’s AU and UK website to increase website traffic, strengthen their credibility as an expert in Sunglasses and attract a younger female audience. The strategy was focussed on an SEO pillar and cluster content framework around 3 topic areas: Maintenance & Repair Tips, Sustainability, Lifestyle.
The project included a comprehensive competitor and audience analysis, a website design upgrade for stronger UX and a tactical campaign with a content distribution platform, Outbrain.
There was a significant increase in search visibility and website traffic across both websites during the campaign. The Australian site saw an increase of 6 non-branded keywords to the first-page SERP with a 11.62% increase in search visibility while the UK site had 2 new non-branded keywords appear in the 1st SERP and a 24.3% increase in search visibility.
The campaign delivered a significant shift in audience, with a 22% increase in female users and 16% increase in users aged between 25-34 across the UK website.
Social Media Strategy
SEO Content Strategy